What is search engine optimization(SEO)?

Search engine optimization, also known as SEO, is techniques and marketing practices that improve the internet presence of a business. The goal is to improve the search results of a business and increase traffic to their website thus increasing business. SEO is always changing. The major search engines are constantly tweaking how they rank their results so a good SEO company has to stay abreast of the latest changes

What is a meta description?

A meta description is a short one or two sentences that describe your business. It is used by search engines in search results to help narrow down what the user is looking for. It is important that the meta description have your best keywords but also catch the attention of the user. It summarizes the content on the web page. Optimal length is 140-160 characters and be aware that spaces and punctuation count as characters. When optimizing a web page for search engines(SEO), it is considered vital to use meta descriptions.

What are backlinks?

Backlinks are a critical part of SEO. The quality and number of backlinks pointing to your website are a factor in how search engines rank your website and where it comes up in search engines. A backlink is like a good reference from one website to another. The more quality backlinks your website earns, the more likely to gain a high ranking. Whenever a website has a live link to your website such as when they reference a blog post or a service you provide it is a backlink. Search engine robots search the web bouncing from one site to another indexing content and links to content to determine the most relevant links for specific queries.