What is internet marketing?
Internet marketing is a broad term relating to advertising or marketing online. Any efforts to market using the internet or email to drive direct sales would be considered internet or digital marketing. Internet marketing or online advertising is typically used in conjunction with traditional advertising such as radio or television.
What internet marketing strategy will give me the best return on investment (ROI)?
The best strategy will be different for every business and can even vary for companies in the same niche. For example, if your company just opened its doors then it might be best to run a pay-per-click (PPC) campaign until the SEO starts working and is providing leads. The goal would be as business starts to be generated from organic results, the PPC could be lowered or eliminated. On the other hand, if there is not a lot of competition in your niche then SEO could be a better ROI and could deliver new business without the need for PPC or other types of paid digital marketing. We can help design an internet marketing plan based on what is best for your company. Best of all, we can tell you what will not work so that resources are not wasted.
How much does digital marketing or internet marketing cost?
There is no generic answer to this question. There are more factors to take into account then would be prudent to list but one example is what niche is your business and how competitive is that niche. For example, roofing or personal injury attorneys are very competitive. There are hundreds in any city and many pay big bucks to be on top. It takes a lot of resources to compete consistently. On the other hand, a niche where there is very little competition would be completely different and you may not need consistent internet marketing to grow. 17th century saddle repair may only need a little work and they are ranking.
A lot depends on where the business stands now. Start-ups take more time and effort. Depending on the situation, Louisville SEO Strategies averages between $650 to $1,500 per month. We offer free website consultations so that we can craft a plan that best fits the needs of your business.