What is internet marketing?

Internet marketing is a broad term relating to advertising or marketing online. Any efforts to market using the internet or email to drive direct sales would be considered internet or digital marketing. Internet marketing or online advertising is typically used in conjunction with traditional advertising such as radio or television.

What internet marketing strategy will give me the best return on investment (ROI)?

The best strategy will be different for every business and can even vary for companies in the same niche. For example, if your company just opened its doors then it might be best to run a pay-per-click (PPC) campaign until the SEO starts working and is providing leads. The goal would be as business starts to be generated from organic results, the PPC could be lowered or eliminated. On the other hand, if there is not a lot of competition in your niche then SEO could be a better ROI and could deliver new business without the need for PPC or other types of paid digital marketing. We can help design an internet marketing plan based on what is best for your company. Best of all, we can tell you what will not work so that resources are not wasted.