What is search engine optimization(SEO)?

Search engine optimization, also known as SEO, is techniques and marketing practices that improve the internet presence of a business. The goal is to improve the search results of a business and increase traffic to their website thus increasing business. SEO is always changing. The major search engines are constantly tweaking how they rank their results so a good SEO company has to stay abreast of the latest changes.

What is a meta description?

A meta description is a short one or two sentences that describe your business. It is used by search engines in search results to help narrow down what the user is looking for. It is important that the meta description have your best keywords but also catch the attention of the user. It summarizes the content on the web page. Optimal length is 140-160 characters and be aware that spaces and punctuation count as characters. When optimizing a web page for search engines(SEO), it is considered vital to use meta descriptions.